中医运动养生文化是中国传统文化的重要组成部分，具有深厚的历史渊源和文化底蕴。该文基于布雷多克传播模式， 以中医运动养生文化的内涵为基础，分析目前中医运动养生文化在国际传播中存在的问题，在文化自信的视域下，从加强 人才培养、构建传播平台、建立传播体系、理论结合实践、丰富传播载体、创新传播内容和重视传播效应等7个方面提出了 构建“一体多维”的中医运动养生文化国际传播策略，以期为中医运动养生文化的国际传播提供新思路，更好地推动中医 运动养生文化的国际传播。

Traditional Chinese medicine（TCM） sports and health culture is an important part of traditional Chinese culture，with profound historical origins and cultural heritage. Based on the connotation of TCM sports and health culture and with reference to Braddock communication mode，this paper analyzed the problems existing in the international communication of TCM sports and health culture， and put forward the integrated and multidimensional strategies for the international communication of TCM sports and health culture from the perspective of cultural confidence in seven aspects，including strengthening talent training，building communication platforms， establishing communication systems， combining theory with practice， enriching communication media， innovating communication content and attaching importance to communication effects. The discussion aims to provide new ideas for the international dissemination of TCM sports and health culture， and to promote the international communication of TCM sports and health culture.

R212

广东省 2023 年度教育科学规划课题（编号：2023GXJK097）；广州中医药大学 2024 年度高等教育“冲补强”“双一流”中医药 文化传承与创新专项课题